If there is one thing that we all want for our websites to do is to rank higher in search results, right? But does site traffic affect SEO? Are paid links good for SEO? Can paid ads help SEO? Does website traffic increase Google ranking? These are some of many questions that most people ask especially when trying to create content online that ranks higher in search engines.
Do you want more web traffic that converts? If so, then keep reading this review to see does site traffic affect SEO & also some top factors that show you how to increase website traffic. Read this review to end to see what changes you need to make today!
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Does Site Traffic Affect SEO Rankings?
The truth out of the gate that you must know and understand is that website traffic in itself doesn’t have any affect on your SEO rankings. So maybe you ask then…what factors affect SEO? There are several things that you do need to check that actually WILL affect how high your website rank in the search engines. If you page attention to these, then ultimately your website traffic will increase.
I will go over some things below and help you to see why they are important to give attention to today. By looking at each of these you will see how to improve your SEO rankings for your website!
Some Factors That Affect SEO Ranking:
1. Quality Content
The saying that “Content is King” is a really old one, however still holds true to this day. Why? Because it doesn’t really matter how much content that you pump out and publish everyday, if it’s not authentic and quality content, then it won’t rank.
It is true that Google loves to see fresh content coming from blogs, but why publish mediocre content that is just too short? Why publish content that is not unique or duplicated? Because Google will actually punish your website by dropping its SEO rankings.
The truth that I have learned over the years is that Google favors blogs and websites that actually deliver specific results that searchers are looking for online.
For example, today you came here because you wanted to know “does site traffic affect SEO? Or maybe you just wanted to “what factors affect SEO” so you can see how to improve your SEO rankings overall for your website. On any note, you made it with this goal in mind.
Obviously if you are asking yourself this question, then you are someone who actually cares about the content that you publish. And the truth is that Google and your audience also care about the quality of your website content. So if your content doesn’t answer a specific query does if or not a website’s SEO is affected or not, then it will cause the visitor to bounce off of your website. When a person bounces off of your website then it sends a signal to Google and the search engines that your website is NOT a good match for xyz keyword.
2. The Length of Your Content
This is a question many may have different opinions on. However, according to some studies conducted by SEO authorities like MOZ, they suggest that most blogs posts with an average of 2350 words are in top 10 results.
Yoast suggest that blogs post around 2500 rank higher in search results. So this gives you a ballpark range more or less of how long your content should be to rank higher.
Of course if your blog posts are shorter than this, say 300, 500 words they will not rank so high. So again you can see that if you want higher SEO ranking and get more web traffic, then you must create longer blog posts to compete. The higher your SEO rankings, the more site traffic your website will receive.
However, it’s important to emphasize again that quality content is key. If it’s not, then it won’t really matter how long the content is as it likely will not perform well in the search engines.
Of course there are tons of other metrics and factors that can contribute to increased or decreased traffic on websites. However, keep reading below to see simple ways that you can beat the competition.
3. Can Backlinks Affect Your Website SEO?
What are backlinks? Backlinks are links that point back to your website. On the internet when another website mentions your site perhaps in blog post this tells Google and search engines that this website is important. These are often called inbound links and are great to have to establish authority in Google’s eyes.
However, it’s equally important to have mentions or backlinks from websites that are similar in genre. For example, if your website is about web hosting, yet you have backlinks from websites about dogs and cats, the search engines don’t link this being they are not related topics.
To learn more about how backlinks work and they affect your SEO rankings, checkout this nice video by Neil Patel.
4. LongTail vs General Keywords:
It is true that your site traffic doesn’t affect SEO or page rank, however the type of keywords that you target can. Let me explain what I mean by this.
So when it comes driving web traffic especially with a blog the key will be to center your keywords that people are using to search online. There are really 2 types of keywords that people may use to find something very specific online. One are your typical every day “generic keywords” such as “SEO“. But if you were to type the word SEO in your browser you would get literally MILLIONS of results that may not be what you looking for.
However, if you use long tail keywords these are typically 3-5 words that are more specific that narrow your results down. affect how much site traffic your website gets from the search engines. So a more specific query would be “does site traffic affect SEO” which are 5 words that will give only results in talk about this.
Why should you know this? Because this will not only how much web traffic you receive to your website everyday, but also how your SEO rankings. When you focus on long tail keywords with your content, then your marketing strategy will completely change. You will see that these words are less competitive and will yield tons of web traffic. With less people actually competing for these it means that you have a greater chance to get HIGHER SEO rankings!
Now this Ahrefs video gives you a brief overall of then benefits of using long tail keywords in your marketing approach.
Now that you understand more about the benefits of using long tail keywords, now I wanted to share with you my preferred place to find them.
Although there are many SEO tools online to help you rank in search engines such as Ahrefs, Semrush, and KWFinder, my absolute favorite one to use is RankIQ.
This SEO tool not only with generate the best keywords that have the least competition, but also helps with:
- Creating the Most Comprehensive Content
- Making Complete Outlines in Minutes
- Upgrading Your Old Average Posts
- Crafting Perfectly SEO’d Post Titles
- Choosing the Best Keywords from the Library [Per Niche]
- Performing Content Analysis With Topics Google Wants You To Cover
- Performing Competition Analysis
- Writing Blog Posts The Rank On Google’s 1st Page
- Showing You Estimated Time To Rank & More!
5. Mobile Friendly
According to more and more studies, visitors online search using mobile devices over desktop. In fact, an average of 60% of people search on Google using mobile devices according to SearchEngineLand. This means that if your website is not mobile-friendly and optimized for mobile users, then this means that will abandon your website if they can’t view it. This is one of the most important factors that affect SEO that you should fix today. You can do this by using mobile-friendly WordPress plugins.
So if more people can access your website with their mobile devices, then this will also increase your traffic and SEO rankings. You can how actually arrive to your via desktop and mobile with your Google Console & Analytics dashboard.
6. How Page Speed Affects SEO Rankings?
So how does page speed affect SEO? Why is page speed so important for SEO?
Have you ever searched for something online that you wanted to buy and the website took FOREVER to load? When this happens, people will abandon your website. Why? Because people today are impatient and don’t want to wait. So to avoid this your website should load within 3 seconds or less. If your website loads over 3 seconds you will lose customers and potential sales being they will abandon your website.
A good way to increase or improve WordPress website speed performance is by use a CDN or use a good WordPress plugin for caching. If you don’t want to install any 3rd-party plugins, then you better select a web host that already includes server level caching with your package.
You can also get a FREE content delivery network with Cloudflare and add it to your website. These will definitely speed up your page loads and also improve your SEO rankings. As a result of this your website traffic will increase and you will have a better user experience.
5. How Your Web Hosting Affect SEO Ranking
You may not know that your web hosting service that you are using right now might also be affecting your SEO rankings. Is that the case? Does your website experience lots of downtime? If so, then it means that your website could be losing thousands of dollars. With frequent downtime your visitors are bouncing off of your website and going to your competitor’s website in the next search result. You don’t want this, do you? Nobody does!
I mention this also because when your website is down, then you are losing money online. When it is up and running, then your visitors find your website online and you will make money. So it’s important to use a reputable web hosting provider that is not only affordable, but also super reliable with great uptime performance. This way you will always appear in search results and get more site traffic.
To make sure that your website is covered in this area, then you can checkout the best WordPress hosting providers to create websites today. The best web hosting services provide things like FREE CDNs and caching tools which will help promote faster page loads for better user experience. This in turn is another way how to improve your SEO rankings with Google and other search engines like Yahoo and Bing.
Obviously there are several things to look for in a host when creating a business website online. If you are a beginner online, some reliable shared hosting with fast page loads are Scala Hosting, Siteground, A2 Hosting, and Hostinger.
However, if you want to the absolute fastest page load performance, then I recommend using something more robust with better uptime performance such managed WordPress hosting, VPS or dedicated server hosting. On this note, some great ones to consider that support Nginx & high volumes of web traffic such as Devrims, Kinsta, Rocket, Nestify or Nexcess.
Remember, the better your web hosting, the better website performance. If you are beginner online, then it’s recommended to use shared hosting and then scale up over time. But if you have been online for quite some time and have thousands of visitors, then maybe you consider Managed, VPS or even dedicated server hosting.
Does Web Traffic Affect SEO Rankings?
I know that you came here because you wanted to know does site traffic affect SEO? As you could see with this brief review, there are several factors that will affect your SEO ranking for Google and the search engines. Although your site traffic is not one of them, the things that we have discussed today can affect how much web traffic if any that your website may or may not receive.
I hope that this tips today have provided you with some great ideas of how to improve your SEO rankings today. I have learned over the years with different websites and blogs that I have created that web traffic doesn’t come overnight. It’s also true that your website will not hit Google’s top 10 results without a good and well planned out marketing strategy.
Keep implementing these tips today and you will definitely see that your website’traffic will definite increase as you climb in the search results.
Now that we have answered does site traffic affect SEO or not, let me ask you something. Which of these tips will try out first to improve your SEO rankings? Also, what are some things that you have already done to rank higher in the search engines and get more site traffic? I would love to hear your thoughts below!
Do you want to learn how to jump to Google’s 1st page with your website? You made it here for your reason. See how you can do the same right now with the best SEO tool online for bloggers and small business owners!
Frequently Asked Questions About Site Traffic & SEO
Are paid links good for SEO?
Everyone wants more traffic to their website. The natural and safest way to achieve this is by driving organic web traffic directly from the search engines Google, Yahoo and Bing. It is true that backlinks have always played a huge and intricate piece of SEO and ranking higher in the SERPS. However, using paid links is not good for SEO for a number of reasons.
Many links come from spammy websites that might be on Google’s radar. If you link to them, then your website could be in danger and cause your website to loose rankings. It could cause your site to be removed from the index. So it’s a really bad idea to use paid links as Google does not favor these at all. These could negatively affect your domain ranking and authority online.
Also, something else to look out for are sponsored links. If you are promoting affiliate marketing products for example, then you need to mark your affiliate links as “sponsored” to alert Google. If not, then these paid links can hurt your SEO rankings.
You should try to gain links naturally over time perhaps video and content marketing. When you provider people the content that they want, then they link to your website for FREE which will be good for SEO rankings.
Does website traffic increase Google ranking?
The short answer to this is YES website traffic will increase Google ranking. However, there are many factors that will contribute to this increase. If your article or content is centered around keywords that your visitors are using to search, then they will find you easier. However, if you don’t have a lot of good backlinks pointing to your domain, then it’s best to use long tail keywords. This method will help you to increase Google rankings.
Now something that you don’t to forget. If your content is long, engaging and answers the exact query of your visitors, then creates longer dwell time on your page. This is great because Google measures all of this dwell time and it sends a signal that your content fits what the searcher is looking for. As a result, Google will ranking you higher and thus your web traffic will increase. The #1 result in Google has a 10x higher CTR compared to the #10 result according to Backlinko.
Does paid traffic increase Google ranking? Can paid ads help with SEO?
So does paid traffic hurt SEO? Paid traffic from platforms that provide PPC marketing do not have any affect on your Google ranking at. The huge and major benefit of using using PPC ads from Google or Bing is that you will receive targeted web traffic with minutes of launching your campaigns. So you will get more exposure to your products and services that you promote, but paid traffic will not increase Google rankings. If this is your main goal or idea, then you should change your overall strategy as PPC marketing could be very costly and a waste of your resources.
These are just a few popular questions that many ask regarding does site traffic affect SEO. What questions do you have? Please drop them below in the comments area! Don’t forget to link to the page and share it online with others!