Getting discovered is often the hardest part of being an artist and can take the longest as well. But this does not mean you need to give up on your dreams of following your passion. Rather, it is a simple reminder that working as an artist is a journey where you’ll learn valuable things every step of the way. Hence, the key is to be patient. In this article, Teresa Greenhill explores the best strategies artists can follow to get discovered.
Image via Pexels
Table of Contents
Create a Strong Business Plan
The Edward Lowe Foundation points out that having a business plan will help you organize ideas and goals and map out strategies on how to build a brand and gain the most eyeballs on your art. A strong business plan will include information regarding your:
- Target niche
- Market Trends
- Financial Projections
- Pricing (if you ever choose to sell products or services as a trainer/coach)
Additionally, your plan should include marketing research regarding the best social media platforms in your niche, which you can use to build an audience.
Leverage the Power of Social Media
Social media is a powerful tool for artists looking to get discovered online. This is because these platforms allow you to connect with millions of people worldwide for free! Additionally, platforms such as Instagram, TikTok, and Facebook provide users with free marketing performance analysis tools as well.
Your goal with social media needs to be creating strong relationships with individuals who follow you. This can be done by regularly uploading content, hosting live sessions, and incorporating follower feedback in your videos. Depending on your niche, you can consider creating:
- How-to guides
- Timelapse videos
- Performance videos
- Live performances
Partner with Influencers
As reported by the Digital Marketing Institute, up to 70% of teenagers trust influencers more than traditional celebrities – i.e., performers in Hollywood and television. Additionally, around 82% of customers rely on social media for making purchase decisions.
Hence, by partnering with the right influencer, you’ll be able to directly communicate with an audience, educate them on your brand and be able to increase your discoverability on social media.
It’s best to start reaching out to influencers once you have garnered at least a small following. Through this method, you’ll be able to offer them cross-promotional activities as well.
Monetize Your Efforts
While a large audience will be the ultimate goal, during the process, it’s important to learn how to monetize your art. By selling products and services, you create a supplementary source of income in addition to gigs and full-time work. If your monetization activities pick up well, it may even be possible to convert your passion into a self-sufficient business.
Here are some of the best ways to monetize your efforts:
- Create a premium content social handle on sites such as Patreon.
- Sell products such as homemade jewelry, organic candles, etc.
- Build a following on YouTube and apply for ad monetization to
- Accept commission-based projects
Create an Eye-Catching Website
If you plan on succeeding, you’ll need to have a permanent online presence in the form of an informative and well-designed website. Having a great WordPress site, for example, will draw potential clientele and be your basis for selling your art and services.
It’s all about marketing, and you can stand out from the crowd with marketing materials that include items like 3D graphics. When you want to show off your designs, fashions or crafts, you can use this tool to quickly upgrade static images to images that really “wow” your target audience.
When selling your services as an artist, it is important to create contracts that protect both you and the buyer or customer. In addition to outlining the details of the service provided, such as scope of work and timeline, contracts should also include terms like ownership rights, payment details, confidentiality agreements, and dispute resolution processes. By creating a contract before starting any project, both parties can have clarity on expectations and avoid problems down the road.
When it comes to being discovered as an artist, being consistent in your efforts will be vital. By creating a business plan, you’ll be able to keep track of efforts and make timely adjustments to your social media activities, such as experimenting with meme marketing. And don’t forget about your all-important website. Additionally, creating contracts will provide some much-needed financial protection, giving you the confidence to take risks and be discovered!
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