In order for improve your SEO rankings in Google, you will have to look for ways to increase website speed. This is a very important factor that Google uses to rank your website. Today, I will show you some very simple ways how to improve WordPress website speed performance free in minutes!
What to Expect Today?
We all want and need websites that load fast! Fast loading websites promote a better user experience online. In today’s post, you will learn a few basic ways to increase website speed. The tips that you will learn can be implemented within a few minutes and do not require you to have ANY techie experience at all.
SEO stands for search engine optimization. It’s a simple process that involves improving the quality and quantity of web traffic from search engine like Google, Yahoo & Bing. In short, it’s the ability to rank for certain generic or long tail keywords that people use to search for specific things online.
Being that there is a lot of competition online, your WordPress website needs to stand out from the masses. Great content is key to ranking higher in the search engines and getting more page views.
However, there are other important metrics that the Google considers to place you on it’s 1st page. One of these that is very critical to your WordPress website is the website speed performance. Google uses a new metric called Core Web Vitals that will evaluate user experience on your websites as well to then rank it. Taking into consideration this will help you to make certain changes needed on your website to match user intent and improve SEO rankings.
What Is Website Speed Performance?
When it comes ranking high online, Moz highlights how Google uses your page speed as a key factor to rank pages of your website. Why should you care about this? Because slow loading websites affect your SEO ranking and user page experience. Websites that load over 3 seconds tend to have higher bounce rates. The end result of this is that your visitors will leave your website and go somewhere else. Obviously you don’t want this to happen, right?
The truth is that people today are very impatient and can’t even wait for a tv dinner to cook in the microwave. How much more so a super slow performing website? This is why you should know about things that affect your page loads and speeds. Once you know this, then you can see thereafter how to improve WordPress website speed performance.
Somethings That Affect Your Website Speed Performance?
Although there are several factors that can essentially affect the speed and performance of your website, the following are the most common to look watch out for. After covering a few that affect your website, we will review ways how to improve WordPress website speed performance free.
Google measures bounce rate as a single-page session on your website. According to Go Rocket Fuel, the average bounce rate of most websites online fall between 26% – 70%. This percentage can go up or down depending on several factors. It could be your content in some cases. However, in most instances this bounce rate increases when your website speed performance is not fast enough. When websites don’t load fast enough, then visitors abandon your website and go to your competitors.
So the key is to lower your bounce rate of your website and this will improve your website performance.
Although there are some advantages of using shared web hosting like costs, there are disadvantages to consider. Once benefit is that they are cheaper on your pockets, but one downer is that security and page speeds often suffer. This is why you should make sure that you use a super 100% reliable web hosting provider that has great page loads, uptime performance and security.
If you are interested in using reputable host for beginners, then I recommend looking at A2 Hosting. They are known primarily for their turbo servers and great uptime performance. You can learn how to create WordPress blog on A2 Hosting.
A2 Hosting is amazing shared web hosting provider that is great for helping you to skyrocket your website speed performance. To find out how to get started right now for only $2.99/month use this special link here!
Managed WordPress Hosting
If you have been online for quite some time and want to upgrade to a more robust host, then I recommend using Managed WordPress hosting. There are many providers that will managed your website online with automatic updates, strong security, while delivering blazing fast page loads.
Which host would be best? I recommend you consider Rocket Managed WordPress hosting.
Rocket Managed WordPress hosting is amazing provider that is great for helping you to skyrocket your website speed performance. To find out how to get started right now for only $1.00, use this special link here!
When you create your WordPress website online, there will be a never list of over 8,000 + WordPress themes that you will have access to. With this said, it is very important to use WordPress themes that are SEO optimized, lightweight and don’t any coding issues.
You will notice in your dashboard that there are many featured or popular themes. Typically these will have great ratings by users and also frequent updates by the designers. I recommend looking for these things because it lets you know if a creator is responsive to bugs and updates them. Some great ones to consider are Astra, Neve, Blocksy, PopularFX, and Freddo. There are many popular ones that have good ratings by users that are also lightweight. Currently, the blog learnanet is using the Astra theme which is really lightweight and very SEO-friendly.
If you want to add more functionality to your website, a good way to do this is by adding WordPress plugins. Once you log into your dashboard, there are literally over 58,000+ to choose from in the depository. Obviously you don’t have time to search through all of them. You can search for plugins using keywords in the search bar that describe the function that you would like your website to perform. [Examples: social media sharing, anti-spam, caching, broken link checker, etc]
However, something that I have learned is that although most plugins are great, some will affect how fast your website loads. So what I recommend doing is not to install too many WordPress plugins as this could bog down your server’s resources. Only install the essential plugins that you need.
How to Improve WordPress Website Speed Performance Free
Before you learn how to improve your WordPress website speed performance, let’s talk about how to check your website speed performance?
One of the best ways to check your website speed is by using GTMetrix. This is a free tool online that allows you to see how your website is performing and suggest specific changes to implement. By implementing these suggestions, it will help you to see how to improve WordPress website speed performance.
Something that you will notice upon landing on the GTmetrix website is that you will first enter your domain name. After entering the name of your website, then simple click enter button. Thereafter GTmetrix will start scanning your website to provide you with a performance report.
This report below is from GTmetrix on 4-12-21 based on some changes made on this site.
The first report that I got was with a WordPress theme that I really liked, but I realized that it was slowing down my site. As you can see the overall performance and load time were affected by the theme.
Once I changed the WordPress theme to a different one, you can see that the performance went from D to C and the load time from 3.9 to 2.0. This taught me that not all WordPress themes are created equal and that they do affect your website speed performance. But I still wanted to tweak and make some other changes to improve overall performance so I implemented some of the recommendations by GTmetrix.
After making several recommended changes, my website speed performance improved greatly on per Gtmetrix report below. The overall performance when from 70% to 89% with an A score now. Also you will notice that the structure score went from 93% to 94% and page loads from 2.0 seconds to 1.3 seconds! Wow!!
Gtmetrix is just one simple tool to see how to improve WordPress website speed performance free. There are always different things that you implement to improve your site performance.
In addition to Gtmetrix, some other great ways to test website speed are PageInsights, Pingdom, Uptrends, WebPageTest.org, and DotCom-Tools. With these tools, you will not only be able to test page loads, but also can monitor the uptime performance of your website online. This is extremely important because website speed performance is affected by this also.
PageInsights will quickly analyze your website’s content, then will provide you suggestions to make it faster. Also by following the Google Search Central Blog you can learn about core algorithm updates, Google search features and best practices for SEO.
With Pingdom you can also monitor your website speed performance and uptime on servers. This is particularly for personal and commercial. Let’s say that you have an agreement your web hosting provider or client for a specific SLA guarantee. It will allow you to monitor your website from over 100+ locations globally. With page speed analysis you can discover why your website is slow and how to fix it. It’s great for digital marketing, web hosting providers, IT, web developers and more!
Uptrends also lets you monitor your website speed performance and uptime from over 226 checkpoints worldwide. The cool thing is that this tool allows you set intervals up to 1 minute. This is great to be able to fix a problem a lot faster and improve your overall performance online.
Both WebPageTest and DotCom-Tools allow you to run free tests from multiple locations around the world using real browsers such as Chrome and Internet Explorer. You can perform simple, advanced testing, visual comparisons, and traceroute test for troubleshooting network and connection issues.
How to Improve WordPress Website Speed Performance Free Conclusion…
In this brief consideration, you have learned a few simple ways how to improve WordPress website speed performance free. Also, we have reviewed why it’s important to do it. Remember that Google uses your website speed performance as a big factor for search rankings. Why not try out of these quick tips above and see what results you get by applying them?
Are there some other good ways that you have implemented recently to increase your website speed? If so, why not join the conversation and share your ideas below please. I hope that you found this information helpful today. If so, then please share it on social media and link to site!