Product Page SEO: 6 Tips On How To Put It Into Practice

product page seo

With the consolidation of online commerce and the diversity of offers and products available, it has become increasingly important to look for ways to stand out in the digital environment.

It is not enough just to create a virtual store to be successful, it is necessary to have a well-structured and optimized website for search engines, through SEO techniques.

These SEO techniques basically consist of a digital marketing strategy that makes use of different techniques to optimize the contents of a website and improve the organic reach of its offers, making them more visible to search engines, such as Google.

Therefore, knowing a little more about SEO techniques is an interesting option to optimize the product page and obtain quantifiable results in the medium and long term.

However, maybe all this seems a little confusing, or far from your reality. You must be wondering “how to make a search engine prefer to put my site at the top?”

To answer this question, we created this complete guide. In it, we will cover 6 applicable SEO tips for the product page. Keep reading and stay on top of the subject!

How can SEO help improve online sales?

What are the practical tips for optimizing the product page?

  1. Align product name with keywords
  2. Bet on visual resources to hook your persona
  3. Pay attention to the URL and organize the information using heading tags
  4. Write engaging descriptions and have good internal linking
  5. Bet on reviews
  6. Always think about the next step

How can SEO help improve online sales?

Even if you’re not an expert in SEO techniques, you probably know that search engine optimization can be the big difference between a website being noticed or not in search results.

When we perform a search on Google, for example, the search engine selects and organizes the pages that it considers to be the best, and makes them available on its results page. To make this selection, they use a series of rules and parameters, measured by the algorithm.

It is exactly this algorithm that serves to index the main websites on the internet, and organize them according to their importance for each search made on Google, in order to improve the performance of your website in organic searches.

According to a Backlinko study, about 55% of clicks go to the first three results. Therefore, it is understood that being among the first placed in search is essential to achieve good organic traffic.

With this, it is possible to attract more visitors, improve ranking in search engines and, consequently, increase sales.

In summary, we can say that SEO seeks to present to entrepreneurs the best practices, or, at least, the most interesting ones by conventional pages, such as Google.

Thus, by aligning with these techniques, your page will receive priority when someone searches for a related topic, to the detriment of another that is further away from these parameters.

In addition, the use of this strategy, most of the time, results in a better experience for users, making the consumer feel more comfortable and well served on your website, increasing the chances of making a purchase and becoming loyal, even reducing the abandonment of purchases.

What are the practical tips for optimizing the product page?

If you’ve come this far, you’ve already seen the main reasons to invest in SEO techniques, haven’t you? So, now is the time to learn some practical tips to optimize your product page and, with that, reach more visitors through organic searches. Check out!

  1. Align product name with keywords

When naming products on an online store page, it can be attractive to add as many keywords as possible in this space.

However, this is not the best decision! When we talk about product names, it is necessary to keep in mind that this page cannot organically compete with the other category pages.

Therefore, the ideal is to align the product name with specific and strategic keywords.

Keyword research is one of the main activities present in SEO for the product page and the efficiency of your e-commerce.

Through it, you can understand what the user wants to access in Google search and what is within the context of your brand and what it can communicate.

Therefore, it is essential to analyze carefully to direct efforts and define which topics can add value to your target audience.

When selecting them, remember to prioritize aspects aimed at the products that users are looking for.

Increasing the value of keywords in the description and using them throughout the text are methods that facilitate this search and improve the positioning of the site, attracting more leads.

It is worth remembering that optimizing the Meta title and Meta description is a great strategy to increase the click-through rate, which is the metric used to analyze keyword performance.

That’s because these tags represent the product on the results page and attract users.

There are specialized tools that help to identify the main currents and the volume of searches for terms, to choose the most suitable keyword, such as:

  • Ubersuggest
  • Keyword Planner
  • Keyword Tool
  • Google Ads
  • Worldstream
  • Google Search Console
  • Semrush

These tools offer important functionality to improve the configuration and performance of the site.

With them, you can quickly find and evaluate several relevant terms, which power search engines, advertising and marketing in general.

  1. Bet on visual resources to hook your persona

Images are great resources to strengthen the user experience and increase the chances of conversion, as they reinforce keywords and optimize search results.

Remember that the images need to be realistic and of high quality so that the user can see every detail.

Therefore, use high quality images showing as much of the product as possible. These details convey confidence and professionalism to visitors to the virtual store.

However, in terms of SEO, it is not enough to just include images on the site. Although Google can “read” these images, it is interesting to have subtitles and alternative texts — the famous Alt Text.

This practice facilitates the work of the search engine and improves the accessibility of the site, as its content may appear in search results for images.

It is worth remembering that the search algorithm considers the file name, the scenario in which it is inserted and the alternative text.

For this reason, it is interesting to avoid generic names, such as “IMAGEM001”. Adopt keywords to save the photos on your computer, using a hyphen, such as “summer clothes”.

Just like images, videos are great resources for optimizing the product page, being an important differentiator for the virtual store.

They can significantly increase the chances of conversion due to the feeling of intimacy achieved in the consumer.

  1. Pay attention to the URL and organize the information using heading tags

The website URL is also a factor that plays an essential role in product page SEO optimization and is often overlooked by most marketers.

Basically, having a friendly URL means making it objective, with less information and, preferably, well organized.

Google tends to understand content better when the address is friendly and prioritizes it in organic ranking.

It is worth remembering that there is no absolute rule of how URLs should be. But, in general, they are short and the more to the left the name of the product, the better, because Google, like us, reads from left to right.

In addition, for content to have good positioning in search engines, it is necessary that the information contained on the page follow an appropriate hierarchy.

In this case, you should also focus on the heading tags used, which are markers (h1, h2, h3…) that indicate to Google what is most relevant.

Basically, bots, also known as crawlers, are responsible for crawling websites for search engines, and understand more clearly the content of the page when it is well structured and organized.

Therefore, heading tags define all the subjects and themes that will be covered in the content.

You can use h1 in the title, h2 in intertitles, h3 in bold words and other markings that you deem necessary.

In this case, the H2 becomes the most important reference after the title, and it should represent important sections of the page, such as:

  • Product description
  • Common questions
  • Technical specifications
  • Reviews
  • Comments
  • Support texts, among others.
  1. Write engaging descriptions and have good internal linking

The product description is one of the basic aspects for the virtual store. After all, it is in this space that you must conquer your customer, suggesting the advantages of the merchandise, with as much detail and information as possible about the product.

Remember that using SEO techniques to describe items should not be an arduous and complex task.

To describe the product, you can enter the necessary information, in a detailed and at the same time creative way.

Highlight the best features of your product, its advantages, how it will meet the customer’s needs and in descriptions that explain the characteristics and differentials of the merchandise.

A great way to work with this is to look for the most frequent doubts among users, and anticipate them.

In this way, you allow the user to have maximum certainty and confidence about the product or service he will consume.

Another important tip is to create original descriptions, instead of using the text provided by the manufacturer.

This can affect the positioning of organic searches, and the company ends up losing the chance to show its differential.

Thus, you avoid the dreaded plagiarism that can negatively affect the e-commerce SEO.

You can also take the opportunity to use some keywords throughout the description, as well as make an internal link to direct the user to other merchandise in your online store.

To do this, organize the information so that each one of them can be linked to another page on your site.

  1. Bet on reviews

Having access to public feedback is also a way to optimize your product page. Known as reviews, this feedback is about consumers’ perception of a product, service or brand.

In other words, they consist of real reports from consumers who have had experiences with the evaluated product or company.

The tool is extremely useful to help buyers in their decisions and increase the e-commerce conversion rate.

After all, reviews contribute to several ranking factors such as:

  • improve the user experience 
  • make shopping more pleasant and safe
  • increases the visitor’s time spent on the page
  • generates authority for e-commerce
  • increase purchase security

We can also say that search engines take these opinions into account for a very simple reason: consumers do too!

They are responsible for providing accurate information to users to help them make decisions about their future purchases.

So, the faster this happens, the more consumers will resort to this possibility.

Best of all, you don’t need to hire a consultant to discover these results.

Your own customers, on a voluntary basis, can share their opinion, and even if they are negative, it will be very important to develop and improve the business.

  1. Always think about the next step

If you are already used to shopping online, you have certainly entered a website to view a product and, minutes later, ended up getting lost in other options.

Some players are experts on the subject, and one of the main reasons is because they feature an expert in suggesting good products in the “Related Products” section.

Optimizing this product offering can also be a great way to improve your site’s internal linking.

As we have seen, to be successful in sales, it is not enough to just register the products in the e-commerce and enter your information randomly.

It is necessary to develop a marketing strategy, as well as constant planning and improvement to maximize results.

In this case, the optimization of SEO techniques for the product page stands out as an important tool to facilitate the organic reach of the site and gain greater online visibility.

Therefore, putting our tips into practice, you will achieve great results!

Author Bio: Rohit Singh is a professional Digital Marketing Expert. He is a digital nerd and he loves sharing his thoughts through Blogger Cage. SEO, WordPress, Make money Online and Digital Marketing are his prime interests.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *